The Full Story
Brand Portfolio
Three brands. Three aesthetics. One fragrance house.
From European luxury to daily fragrance, designed for diverse retail environments.
WickStories®
Daily Fragrance · Modern Living
WickStorie® is a premium daily home fragrance brand designed for modern living. Clean scents, approachable design and reliable performance make it ideal for chain and mass retail.
Fragranza Regina
European Luxury · Milan-Inspired Design
Inspired by Milanese creativity, Fragranza Regina is a high-luxury home fragrance brand defined by European aesthetics, refined scent craftsmanship and artistic expression。
Designed for elevated retail environments, Fragranza Regina brings timeless elegance and statement-worthy fragrance collections.
MHY.
Niche Luxury · Trend-Driven Design
MYH. is a niche, design-driven fragrance brand created as a playground for trends, bold materials, and experimental forms.
From concrete vessels to emerging design languages, MYH evolves with what’s next, crafted for consumers who seek individuality and modern style.
